I have never seen a booklet like this. It’s cool to see art design represented in such an array of objects. When I go to church on Sundays, I never think of the pews I am sitting in as a piece of artwork. In the booklet, pews are used to represent appropriateness, “transforming an object by placing it in a different context.” It is inspiring to take simple seating arrangements that I would never look at as art and arrange them in a symmetrical formation that is seen as beautiful. It highlights how often I miss the beauty in simple objects all around me.
It also shows me that the “supporting cast” of the artwork, aka the text, is just as important in capturing the significance of the piece. For example, on the page about syntax, an ordinary subway map is displayed. And it appears as if there is nothing more to it than that. But when you read about how each little piece (the grid, the headlines, the texts, the pictures) works together as parts of a whole to create this structurally designed masterpiece that is useful for getting around the city, you realize the value of the city map in an all new light.
When I think of art and design, I think of structures and paintings in a museum, when it’s actually all around us in real life. Ordinary objects, like newspapers and airline tickets, are specifically designed to draw an appeal that subconsciously we are drawn too, but I just never took the moment to actually think about how skillfully certain sizes and fonts of texts were selected, as well as color schemes and illustrations.